This will be the first of many quick email tips. Normally, these will be gleaned from “bad” or “good” mass emails that I receive on a daily basis.
Choose your Colors Wisely
I just received an email from my local cable provider and while I appreciate them trying to “jazz up” their designs for their emails, I would much appreciate someone looking over the email before they send it. A quick glance at the email by a designer would not have allowed a bright pink on grey for their links. Check out the picture below:
By choosing to make their link colors pink, they’ve immediately turned me off in this email. It’s very jarring to look at and inherently unreadable. A better color for these links would have been a nice pale blue or really almost any other color.
When choosing your design scheme for a particular email campaign, remember to have someone fresh (read: not involved with the email team/campaign) read over the email and let you know if there is anything that doesn’t work or is difficult to read. A 10 minutes process that will save your readers headaches in the long run.
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