Academica Group developed SkoolPool to find a Facebook app that students would actually choose. 87% of kids use their friends when deciding where to go to college. SkoolPool aggregated that information automatically. Students are more influenced by their friends than other sources, except for websites.
90% of students still want to be reached by e-mail. It’s not dead.
Students are doing your marketing for you, your logo on their facebook page.
Students can see a list of all the students that will be going to/are interested in a particular school. Every kid that is considering a particular school will show up on the list.
Schools can have free profiles on SkoolPool. The free package includes wall, community, events, contact info, but is only visible to users of SkoolPool.
The paid package has community, video, events, third party stuff, and is visible to all facebook, as opposed to just the SkoolPool app people.
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